Hoping every-one’s holiday season is rolling along well as mine is.

I gave everyone some food for thought for this coming week surrounding pop music. Most of us have a subscription to Sirius or XM in order to get away from the drudgery of popular music that exists on Terrestrial Radio. In order for Sirius to capture that market share it makes sense to have a Top 40 Station which is easily accessible and located well on the dial.

I make no secret that I loathe most of the popular music that gets spun on this station, let alone Terrestrial Radio. For those that still need to have access to this format, Sirius has everything covered here. Including a somewhat cheesy yet entertaining to some morning show for the week.

Popular music still makes a ton of money. We have today an industry where there is less value placed on music. Fact is though that to the average listener, a catchy cook written by a slick producer who knows how to get things done can create something memorable.

Terrestrial Radio is a horrendous ground for spinning the stuff on a horrendous programming format every few hours. Where I have to salute SiriusXM on their version of the format is that they will bring in a mix of tracks that were Top 40 hits over the course of the last 2-3 years. They ultimately end up doing the record industry a major favour by keeping a few memories of some one-hit wonders alive, or alternatively they might play an earlier song from say, Taylor Swift, then within a same block play something newer to remind listeners she has new material that is catching ears.

If Top 40 Radio is not for you, as it really ain’t for me, Sirius 1 is not worth the time. At least it is covered for those who would actually use it.

Due to the extended holiday week, and my being on the road for the majority of this coming week, I will return to these pages in one week for the first column of the New Year. The best again to all readers, and thank you.