Whether we like it or not kids are becoming more media savvy and technologically advanced with every day. Now the Pling Plong Media Player design is set to provide even toddlers with their interaction fix by turning plush toys into advanced gadgetry.

Silje Softing has created Pling Plong as a cute toy which hosts a media player inside the soft exterior with a low-tech approach toward entertaining babies and toddlers.

Don’t be too worried that Pling Plong wants to turn society’s brains into mush however. Softing has made the priority of the plushy into education. Stories and sounds are the intended function of Pling Plong so that the toy can help enrich its owner’s minds.

[Via Yanko Design]