Don’t Do It Apple!
The Death of the 17″ iMac
Bad Idea.
Wow. A few days ago I posted about how Apple really needs to expand their market position and get their products (or at least their personal computers) out in the public eye. After reading this article I can honestly say that I really wonder who is running the marketing department over at Apple. You can get the full story here, but the cliffs notes are as follows:
- Apple is killing off the 17″ iMac
- The smallest iMac will be the 20″ version
- The Mac Mini has yet to be revamped
It might not seem like a big deal. After all, most people enjoy the benefits of a larger screen (higher resolution, more desktop space, larger picture, etc.), and 17″ used to be big (like six or seven years ago). Today, 19″ is the most common monitor size, and it’s only increasing. With that in mind, killing the 17″ iMac is a good idea, right?
No. Hell no. Apple is doing the one business mistake that will literally suck the life out of their sales: looking at the market myopically. The main failure of the Mac is that it hasn’t been able to penetrate the institution/corporate market yet. With a bit of time and persistence it seems as if the iMac would almost certainly find it’s way into corporate offices- which company wouldn’t want a more stable operating system and strong office capabilities? The problem is that Apple hasn’t presented their product to these markets effectively.
Killing off the 17″ iMac is basically shooting themselves in the foot. A lot of the time institutions (such as libraries or schools) or large corporations don’t want 20″ or 24″ screens simply because they are too big. The 17″ iMac, being the right size (and price), would be the perfect product to offer assuming a slight refresh to the internals. But no, instead they’re going to kill it off completely.
It doesn’t take a rocket scientist to figure out that a large corporation won’t want to spend $2,400 for each computer that it buys when they get the same functionality for $700 a computer. Apple is effectively removing the lower price point, and hence removing their entrant into that market.
Shame on you Apple. There’s a lot more to the world than ultra-cool snowboarders and fashionable trendsetters- didn’t you know that the B2B market is bigger than B2C market?
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Don’t Do It Apple!…
The Death of the 17 iMac Bad Idea. Wow. A few days ago I posted about how Apple really needs to expand their market position ……